2024

Callaway Clubs

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Drivers Fairways Hybrids Irons Wedges

Ai Smoke Drivers

TECHNOLOGY

World’s First Ai Smart Face™

The all-new Ai Smart Face optimizes driver performance using swing dynamics from thousands of real golfers.

Micro Deflections Create Multiple Sweet Spots

With Ai Smart Face technology, micro deflections are activated upon impact helping to optimize launch and spin on off-center shots. The result is sweet spots not just in the center, but all over the face.

A Lighter, Stronger Carbon Chassis

By adding an internal titanium support structure, the Carbon Chassis is now 15% lighter, enabling mass to be redistributed to the perimeters to improve launch conditions and add forgiveness.

Adjustable Perimeter Weighting for Desired Shot Shape

Depending on the model, perimeter weighting can be adjusted in different capacities to fine tune ball flight.

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MAX

CLUB PROFILE
A mix of distance and adjustability with neutral shot shape. Features sliding back weight.

Forgiveness

Low High

Launch

Low High
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MAX D

CLUB PROFILE
A mix of distance and forgiveness. High launch & draw bias with fixed rear weight.

Forgiveness

Low High

Launch

Low High
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MAX FAST

CLUB PROFILE
Lightweight design for high, easy launch. For golfers looking to increase swing speed.

FORGIVENESS

Low High

LAUNCH

Low High
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◆◆◆

CLUB PROFILE
Penetrating launch with neutral/fade shot shape. Features front/back adjustable weights.

Forgiveness

Low High

Launch

Low High
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Ai Smoke Fairways

TECHNOLOGY

World’s First Ai Smart Face™

The all-new Ai Smart Face optimizes fairway performance using swing dynamics from thousands of real golfers.

A Lighter, Stronger Carbon Chassis

By adding an internal titanium support structure, the Carbon Chassis is now 15% lighter, enabling mass to be redistributed to the perimeters to improve launch conditions and add forgiveness.

Tungsten Speed Cartridge

By incorporating a tungsten speed cartridge, we can push the center of gravity (CG) low and forward. The result is optimal launch and spin to promote maximum distance

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MAX

CLUB PROFILE
Mid to high launch with neutral shot shape. Suites a wide range of golfers.

Forgiveness

Low High

Launch

Low High
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MAX D

CLUB PROFILE
High launch with draw shot bias.

Forgiveness

Low High

Launch

Low High
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MAX FAST

CLUB PROFILE
Lightweight design for high, easy launch. For golfers looking to increase swing speed.

FORGIVENESS

Low High

LAUNCH

Low High
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◆◆◆

CLUB PROFILE
Penetrating launch with neutral/fade shot shape.

Forgiveness

Low High

Launch

Low High
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Ai Smoke Hybrids

Technology

Breakthrough in Hybrid Performance Powered by Ai Smart Face

The all-new Ai Smart Face optimizes performance using swing dynamics from thousands of real golfers.

Exceptional Distance from the Tungsten Speed Cartridge

The center of gravity (CG) has been shifted to a low, front position by incorporating a high-density tungsten cartridge. The result is low to mid spin coupled with impressive ball speed.

Contemporary Shaping for Modern Golfers

Ai Smoke hybrids offer three distinctive models, each incorporating a more pronounced sole camber for enhanced turf interaction and improved forgiveness.

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AI SMOKE

CLUB PROFILE
High launch & high forgiveness suited for a wide range of golfers.

Forgiveness

Low High

Launch

Low High
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AI SMOKE HL

CLUB PROFILE
Built for distance and higher launch.

Forgiveness

Low High

Launch

Low High
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MAX FAST

CLUB PROFILE
Lightweight design for high, easy launch. For golfers looking to increase swing speed.

FORGIVENESS

Low High

LAUNCH

Low High
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Irons

Technology

Industry-First Ai Smart Face™

The all-new Ai Smart Face optimizes iron performance using swing data from thousands of real golfers. The result is a face that promotes
maximum distance with tight dispersion into the green.

Dynamic Sole Design

The all-new Dynamic Sole Design features a pre-worn leading edge with variable bounce that cuts through the turf with extreme efficiency. This dynamic design promotes clean contact and is engineered to provide exceptional forgiveness

Contemporary Design Meets Hollow-Body Innovation

Modern shaping and hollow-body construction melds form and function. The new, modern shape consists of longer blade lengths, thinner toplines, and optimized sole widths to create a forgiving, yet streamlined look at address.

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AI SMOKE

CLUB PROFILE
For golfers with average to high swing speeds looking to maximize distance and improve dispersion

Forgiveness

Low High

Launch

Low High
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AI SMOKE HL

CLUB PROFILE
For golfers who need higher launch to maximize distance and hit more greens

Forgiveness

Low High

Launch

Low High
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MAX FAST

CLUB PROFILE
Lightweight design to help those with lower swing speeds generate speed and higher launch.

FORGIVENESS

Low High

LAUNCH

Low High
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APEX MB

CLUB PROFILE
Developed for the absolute best in the game who are looking for a high level of performance in a modern Tour blade

Forgiveness

Low High

Launch

Low High
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APEX CB

CLUB PROFILE
Designed for the most discerning tour pros and elite ball-strikers

Forgiveness

Low High

Launch

Low High
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APEX PRO

CLUB PROFILE
All-new progressive face is designed for exceptional distance with Tour-level precision

Forgiveness

Low High

Launch

Low High
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Wedges

Technology

Player-Friendly Shaping and Design

The cavity back design delivers a friendlier shape at address to benefit playability on all types of wedge shots. The larger head size and grooves across the face add confidence at address.

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Total Spin Machine

Razor sharp grooves to promote a "one hop and stop" trajectory. New raw face that allows for rusting over time in the scoring zone, while maintaining a premium look throughout the rest of the clubhead.

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Versatility and Shot Making

With 6 grind options across two shapes, lofts spanning 48º to 62º, and tow premium finshes, Jaws Raw delivers a full and complete wedge lineup.

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CB Wedge

The new Callaway CB Wedge is built to deliver short game forgiveness with incredible spin and feel. This profile is designed for players who want maximum confidence from their short game.
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Jaws Raw

Jaws Raw features the most aggressive grooves in golf, now with a raw face that promotes maximum spin. Callaway is bringing tungsten technology that offers both feel and control.
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Raw Full Face

Now the most aggressive groove in golf extends across the entire face. This design gives confidence at address and groove-to-ball contact on every shot, even if hit on the toe.
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Raw Full Toe

The full toe shaping inspires confidence at address and helps to deliver control on all types of wedge shots. It’s an absolute spin machine with full face Jaws grooves and enhances versatility.
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